"A name change is often synonymous with a power grab": political parties, the waltz of labels
The Renaissance Party could change its name for the third time this fall. Before it, the Ecologists, the National Rally, and the Republicans all underwent similar transformations. And each time, it speaks volumes...
By Quentin Laurent andPauline ThéveniaudA chemically pure example of the personification of a political party: in April 2016, the baptismal name of En Marche! deliberately took the initials of Emmanuel Macron and the logo was written in his hand. Nine years later, after the takeover by his younger brother Gabriel Attal , the party could change its name for the… third time at the start of the school year. Like the National Rally (RN), the Republicans (LR) or the Ecologists , who all sent their labels flying when they wanted to mark a turning point. Tell me your name, I'll tell you who you're for...
In any case, the Youth with Macron (JAM), the youth wing of the movement, had to face the facts: bearing the name of a president who could not run again in 2027 made no sense... On July 5, they therefore opted for Les Jeunes en marche (JEM) ― an ostentatious sign of loyalty to the early adventure. Three days later, during an executive board meeting, Gabriel Attal, in turn, raised the question of a change of name for the parent company.
Le Parisien
